Novaris and a media-buying agency, side by side.
A fair comparison to help you choose between a platform and a full-service agency.
Agencies and platforms solve different problems. Many brands use both: an agency for strategy and creative, a platform to automate and report. This comparison is general; every agency works differently.
| Typical agency | Novaris | |
|---|---|---|
| What you pay | Monthly retainer and/or a percentage of ad spend | A fixed monthly plan from $99, ad spend paid to the platforms |
| Who runs the campaigns | The agency team | You, with AI and automation doing the repetitive work |
| Speed of changes | Depends on the team and the agreed process | Automations act around the clock on the rules you set |
| Reporting | Usually weekly or monthly reports | Real-time, cross-channel dashboard |
| Creative | Often included or billed separately | AI ad copy and visual variations in Creative Studio (Growth and Scale) |
| Account ownership | Should stay yours; check the contract | Always yours: Novaris connects to your accounts |
| Strategy and hands-on help | Usually the main value | Email, priority or a dedicated manager depending on your plan |
When an agency makes more sense
If you want someone else to own strategy, creative production and day-to-day decisions, an agency may suit you better.
When Novaris makes more sense
If you want to keep control, move fast and pay a predictable price, a platform is usually a better fit. You can also use Novaris alongside an agency.
Results are not guaranteed and depend on your products, market, budget and ad accounts.
Tell us about your store.
Tell us about your store and the channels you advertise on. We set up your trial and show you the platform on a short call.