Run your Google Ads from the same place as the rest of your advertising.
Novaris connects to your own Google Ads account so you can build, monitor and adjust Search, Shopping, Performance Max and YouTube campaigns alongside Meta and TikTok. The account, the billing and the policies stay with Google.
What is included.
Account connection
We help you link your existing Google Ads account to Novaris with the access level you approve, and you can remove that access at any time.
Campaign setup and changes
Create and adjust Search, Shopping and Performance Max campaigns, plus YouTube campaigns where your account offers them, from the Novaris dashboard.
AI budget and bid suggestions
AI Campaigns reads your results and suggests where to shift budget between Google campaigns and your other channels, within the limits you set.
Google results in shared reports
Spend, clicks, conversions and revenue from Google sit next to Meta and TikTok figures, so you compare channels with one set of definitions.
How Novaris works with Google Ads
Google Ads covers several very different placements. Search ads answer people who are already typing a query, Shopping ads show your products with a price and image, Performance Max spreads one campaign across Google's inventory, and YouTube reaches people while they watch. Each one has its own setup, bidding options and reporting views inside Google, which is why many stores end up running one channel well and ignoring the rest.
Novaris connects to your Google Ads account through the access you grant during setup. We do not create a new ad account and we do not resell media. Your campaigns, payment method and billing history stay in your Google account, and Google charges ad spend to you directly. The plan price covers the platform, never the spend. If you stop using Novaris, the account and every campaign in it simply stay where they are, under your control.
Once connected, Novaris reads campaign performance and conversion data and shows it next to your other channels. AI Campaigns looks for the campaigns, product groups and search themes that bring orders and suggests budget changes. On Growth and Scale, automations can apply rules you choose, such as pausing a campaign whose cost per order climbs past a threshold you set.
Google still reviews every ad and keyword, applies its own advertising policies and can limit or suspend accounts. Novaris cannot override a review or speed it up. What we can do is keep your setup tidy, flag disapproved items quickly and make it easier to see which Google campaigns are worth keeping, and which ones are quietly using budget without bringing orders back to your store.
Why manage Google alongside your other channels
Intent you cannot get elsewhere
Search and Shopping reach people already looking for what you sell, which often behaves very differently from social audiences.
One view of total spend
Seeing Google, Meta and TikTok spend together makes it harder for one channel to drift over budget without anyone noticing.
Fairer channel comparisons
Shared reporting definitions help you compare cost per order across channels instead of reading three dashboards with three logics.
Less time in separate tools
Routine checks and changes happen in one place, which leaves more time for products, offers and creative.
Rules that keep watching
On Growth and Scale, automations keep checking Google campaigns against your rules outside working hours.
What to have ready
These items make the connection and the first campaigns go smoothly. We go through each one with you on the onboarding call.
- A Google Ads account in good standingWith a valid payment method and admin access for the person connecting it. If an account is suspended, that has to be resolved with Google first.
- Conversion trackingPurchase conversions set up in Google Ads or imported from Google Analytics, so results reflect real orders rather than clicks.
- A Merchant Center account for ShoppingWith your product feed approved. Shopping and most Performance Max campaigns depend on it.
- A connected storeYour store, for example on Shopify, linked to Novaris so revenue and orders can be matched to campaigns.
- A monthly Google budgetA figure you are comfortable spending with Google, and any daily limits you want the platform to respect.
- Landing pages that match your adsProduct and collection pages that load properly and show the prices and policies your ads mention.
From connected account to running campaigns
- 1Day 1
Call and account review
We look at your Google Ads account, current campaigns, conversion tracking and Merchant Center status together.
- 2Days 1 to 2
Connection and permissions
You grant Novaris access to the Google Ads account. We check that conversions and product data come through correctly.
- 3Days 2 to 4
Campaign plan
We agree which campaign types to run first, the budget split and the limits automations must respect.
- 4Usually within the first week
Campaigns go live
Campaigns are created or imported, then submitted. Google reviews ads on its own timeline.
- 5First weeks
Learning period
Results usually move around while Google and AI Campaigns gather data. We advise against large changes too early.
- 6Ongoing
Review and adjust
You review suggestions, accept or reject budget moves and refine rules as real results come in.
Google Ads managed manually versus with Novaris
| Manual | With Novaris | |
|---|---|---|
| Where you work | Google Ads interface, separate from other channels | One dashboard with Google, Meta and TikTok |
| Budget changes | Done by hand, campaign by campaign | AI suggestions within limits you set |
| Reporting | Google's own views and definitions | Google results next to other channels with shared definitions |
| Rules outside working hours | Limited to what you set up in Google | Automations on Growth and Scale, custom rules on Scale |
| Disapproved ads | Found when you check the account | Flagged in the dashboard so you can fix them |
| Billing for ad spend | Paid to Google | Still paid to Google, never through Novaris |
Campaign types, bidding options and features available to you depend on your Google Ads account and Google's current rules.
Keeping Google campaigns healthy
Google campaigns need regular attention even with automations in place. Search terms drift, product feeds fall out of date and seasonal demand changes what people type. Reviewing search terms, feed warnings and disapprovals every week keeps small problems from turning into wasted spend.
Treat AI suggestions as recommendations you approve, not instructions. Budget moves are easier to judge after a campaign has gathered enough data, so we suggest giving changes time to settle before you compare results.
If Google changes a policy, limits a product or asks for verification, respond inside Google Ads directly. Novaris shows the alert but cannot answer on your behalf or change Google's decision.
Common mistakes with Google Ads
Optimizing for clicks instead of orders
Without purchase conversions, Google and the platform optimize toward traffic that may never buy. Set up conversion tracking first.
A neglected product feed
Missing prices, wrong availability or rejected items quietly remove products from Shopping and Performance Max.
Changing everything in the first days
Frequent edits restart learning. Let campaigns gather data before judging them.
Ignoring search terms
Broad keywords can match unrelated searches. Add negative keywords as you see irrelevant terms.
Novaris connects to Google Ads but is not affiliated with Google. We cannot guarantee ad approvals, account status or results, which depend on your products, market, budget and Google's own decisions.
Questions about Google Ads on Novaris
Do I need my own Google Ads account?
Yes. Novaris connects to an account you own. If you do not have one yet, we explain how to open it with Google before connecting it.
Is ad spend included in my plan?
No. Google bills ad spend directly to the payment method in your Google Ads account. Your Novaris plan covers the platform only.
Which campaign types can I run?
Search, Shopping and Performance Max, plus YouTube campaigns where your account offers them. Availability depends on your account and Google's current options.
Is Novaris a Google partner?
No. The platform connects to Google Ads through the access you grant. Google sets its own policies and reviews every ad.
Can I keep editing campaigns inside Google Ads?
Yes. You keep full access to your account. Changes made in Google are picked up by Novaris when it next syncs.
What happens if an ad is disapproved?
Novaris flags it in the dashboard. You fix or appeal it with Google, which makes the final decision.
Can I disconnect Google Ads later?
Yes. You can remove Novaris access from your Google account at any time. Your campaigns and data stay in Google.
Multi-platform ads
Manage Google, Meta and TikTok from one dashboard.
Open →Budget optimization
Move budget between campaigns and channels within caps you set.
Open →Attribution tracking
See which channels and campaigns lead to revenue, and where the data has limits.
Open →General information, last reviewed in November 2026. Features depend on your plan; results are not guaranteed and depend on your products, market, budget and ad accounts. Ad platforms set their own policies.
Tell us about your store.
Tell us about your store and the channels you advertise on. We set up your trial and show you the platform on a short call.