One view of ad spend, orders and revenue across every channel, updated as it happens.

Every ad platform reports its own results in its own way. Each uses its own attribution window and counting rules, so adding up the purchases claimed by Meta, TikTok and Google often gives more sales than your store actually received. Looking at each ads manager separately also makes it hard to see the total cost of acquiring a customer. Advanced Analytics puts these numbers next to your store's own order data.

Data arrives from the platforms through the connections you grant and from your store through its integration. It is refreshed close to real time, within the limits and reporting delays of each source. Some platforms revise recent figures for several days as late conversions arrive, so the most recent numbers can still move a little. The dashboard shows when each source was last updated.

On Starter, basic analytics covers the essentials: spend, orders, revenue and return on ad spend by campaign and channel. On Growth and Scale, advanced analytics adds deeper breakdowns by creative, audience, product and country, comparisons between periods, saved views and alerts. Both levels use the same underlying data, so moving to a higher plan later does not change or reset your history.

The goal is better decisions, not more charts. You can see which campaigns cost more than they return, which products sell through ads and which only sell organically, and where budget could move. The numbers are as reliable as the tracking behind them, and privacy rules mean some conversions are estimated or modelled by the platforms rather than observed. We show where that applies.

Pick a few measures and follow them consistently. Cost per purchase, return on ad spend and new customer orders tell most stores what they need. Watching dozens of indicators at once usually leads to reacting to noise rather than to real changes.

Compare like with like. Look at the same period length, the same attribution setting and the same products when you judge a change. A campaign that looks weaker this week may simply be running during a slower part of the month.

When numbers disagree, check tracking before strategy. A sudden drop in reported purchases is often a broken event or a site change rather than a change in demand. The dashboard helps you find where the gap starts, and support follows your plan level.