Ad copy and visuals in many variations, tested side by side so you keep the ones that work.
Creative Studio turns your product pages, photos and brand notes into ad variations, runs them against each other and keeps the winners. You approve what goes live.
What is included.
Copy variations
Headlines, primary texts and calls to action written from your product details, in several angles such as benefit, problem or offer.
Visual variations
New crops, formats, backgrounds and text overlays built from your own product photos and videos, sized for each placement.
Side-by-side tests
Variations run against each other under the same budget and audience, so the comparison is fair.
Winner library
Versions that perform are kept and labelled, ready to reuse in new campaigns or on other channels.
How Creative Studio builds and tests ads
Ads tire quickly. The same image and text shown to the same people tends to lose attention over time, and most ad platforms reward accounts that keep fresh creative in rotation. Producing that volume by hand takes a designer and a copywriter. Creative Studio gives you a steady supply of variations built from material you already own: product pages, photos, videos, reviews you have permission to use and your brand guidelines.
You choose a product and the angles you want to explore. The studio writes copy in each angle and prepares visual versions in the formats each platform asks for, such as square, vertical and landscape. You review everything in the dashboard, edit what you want and approve the set. Nothing is published without approval, and you can add brand rules such as words to avoid or colors to keep.
Approved variations are launched as a test in your connected ad accounts. Each version gets a fair share of budget and the same audience, so differences in results come from the creative rather than the targeting. The dashboard shows how each one performs on the measures you choose, such as click-through rate, cost per purchase or return on ad spend.
When a test has enough data, the weaker versions are paused and the stronger ones stay live. Winners are saved in your library with the angle and format noted, which helps you see what your customers respond to over time. Ad platforms still review every ad under their own policies, and claims in your ads must be true for your products. Creative Studio speeds up production and testing; it does not guarantee performance.
Why creative volume and testing matter
Creative fatigue is real
Audiences stop noticing ads they have seen many times. Regular new versions help keep campaigns from going stale.
Fair comparisons
Testing versions under the same budget and audience shows which message works, instead of guessing.
Learning that adds up
A library of winners and their angles shows over time which benefits and formats your buyers respond to.
Every placement covered
Feeds, stories, reels and short video need different formats. Variations are sized for each one.
Less production cost
You need fewer custom shoots and design hours to keep a full rotation of ads.
What to have ready
Creative Studio builds from your own material. The better the inputs, the better the variations.
- Product photos and videosClear images and clips you own or have the rights to use, ideally on plain and lifestyle backgrounds.
- Accurate product pagesDescriptions, sizes, materials and prices that are correct, because ad copy is written from them.
- Brand guidelinesLogo, colors, fonts and tone of voice, plus any words or claims you never want used.
- Proof you can useReviews or testimonials only where customers gave permission and the content is genuine.
- Connected ad accountsMeta, TikTok or Google accounts connected, so approved tests can launch directly.
- A test budgetA daily amount set aside for creative tests, paid directly to the ad platforms.
From product page to tested ads
- 1Day 1
Brand and product inputs
You upload photos, connect the store and add brand rules. We go through them with you on the trial call.
- 2Days 1 to 2
First variations
The studio prepares copy and visual versions for the products and angles you selected.
- 3Days 2 to 3
Review and approval
You edit, reject or approve each version. Only approved versions move forward.
- 4Once ads are approved by the platform
Test launch
Variations go live side by side in your ad accounts. Platform review times vary.
- 5Often 1 to 2 weeks, depending on spend
Reading the results
When a test has enough data, weaker versions are paused and stronger ones keep running.
- 6Ongoing
New rounds
Winners are saved to the library and new variations are built on what you learned.
Producing ads by hand versus with Creative Studio
| Manual | With Novaris | |
|---|---|---|
| Copy | Written one ad at a time | Several angles generated, then edited and approved by you |
| Visual formats | Resized by a designer for each placement | Prepared in the formats each placement needs |
| Testing | Often uneven budgets and audiences | Side by side under the same budget and audience |
| Choosing winners | Based on impressions or gut feeling | Based on the measures you choose |
| Keeping what works | Scattered across folders and accounts | Saved in a library with angle and format |
| Approval | Depends on your workflow | Nothing goes live without your approval |
Every ad still goes through the ad platform's own review. Approval and delivery are decided by the platform.
Building a creative rhythm
The first round mostly tells you which angles deserve more attention. One product may respond to a problem-solving message, another to a price or a gift angle. Use those signals to choose the next round rather than starting from scratch each time.
Keep your inputs current. New photos, updated product details and new customer reviews you are allowed to use all improve what the studio can produce. When a product changes, update the page first so the copy follows the facts.
Winners do not last forever. A version that works well today may fade after weeks of delivery, so plan regular new rounds. On Growth and Scale you can combine Creative Studio with automations that rotate creative when performance drops.
Common mistakes with ad creative tests
Testing too many things at once
Changing the image, the text and the audience together makes it impossible to tell what made the difference.
Ending tests too early
A version that leads after a few hundred impressions may not lead after a few thousand. Let tests gather data.
Claims you cannot support
Statements about results, health effects or before-and-after outcomes can break platform policies and consumer rules.
Using images without rights
Photos taken from suppliers, competitors or the web without permission can lead to takedowns and rejected ads.
Novaris does not guarantee ad approval, engagement or sales. Results depend on your products, market, budget and ad accounts, and each platform reviews ads under its own policies.
Questions about Creative Studio
Which plans include Creative Studio?
Growth and Scale. Starter includes AI Campaigns and basic analytics but not Creative Studio.
Do I have to approve every ad?
Yes. Variations are prepared as drafts, and nothing is published to your ad accounts until you approve it.
Can it use my own photos and videos?
Yes, and it should. Variations are built from material you own or have the rights to use, which keeps your ads accurate.
Will the ads match my brand?
You add brand rules such as colors, fonts, tone and words to avoid. You can still edit any version before approving it.
Is ad spend for tests included?
No. Test budgets are paid directly to the ad platforms and are never part of the plan price.
Who decides if an ad can run?
The ad platform. Meta, TikTok and Google review ads under their own policies. We help you understand a rejection, but we cannot override it.
Does a winning ad guarantee sales?
No. A winner is the best of the versions tested in that period. Results depend on the product, offer, market and budget.
AI Campaigns
Campaigns that test audiences and move budget toward what converts.
Open →Audience Builder
Segments to pair with each creative angle.
Open →Automations
Rules that rotate creative when performance drops.
Open →General information, last reviewed in November 2026. Features depend on your plan; results are not guaranteed and depend on your products, market, budget and ad accounts. Ad platforms set their own policies.
Tell us about your store.
Tell us about your store and the channels you advertise on. We set up your trial and show you the platform on a short call.