Campaigns that look for buyers, move budget toward what works and scale it within the limits you set.
AI Campaigns reads your store and ad data, tests audiences, shifts spend between ad sets and grows the ones that keep converting. You set the budget, the caps and the goals, and you can override any change.
What is included.
Audience discovery
The AI tests combinations of interests, lookalikes and broad targeting and keeps the ones that bring purchases at a cost you accept.
Budget rebalancing
Spend moves from weaker ad sets to stronger ones during the day, always inside the daily and total caps you set.
Scaling winners
Ad sets that keep converting get gradual budget increases, so the ad platform's delivery is not reset by sudden jumps.
Clear change log
Every adjustment is recorded with the reason and the data behind it, and you can reverse or lock any of them.
How AI Campaigns runs your ads
Once your store and ad accounts are connected, AI Campaigns reads two kinds of data: what happens in your store, such as orders, revenue and product margins you provide, and what happens on the ad platforms, such as spend, clicks and conversion events. Matching them gives a clearer picture of which campaigns lead to real sales rather than just clicks. The campaigns themselves still live in your own ad accounts, where you can see and edit them.
You start by choosing a goal for each campaign, for example purchases at a target cost or a minimum return on ad spend, and by setting limits: a daily budget, a total budget and the largest change allowed in one step. The AI works only inside those limits. It launches audience tests, watches early signals and compares each ad set with the goal you chose, not with an abstract score.
When an ad set falls behind, its budget is reduced or paused and the money moves to ad sets that are meeting the goal. When one keeps performing, its budget is raised in steps. Steps matter because large, sudden changes can push an ad platform back into a learning phase. Each move appears in the change log with the numbers that triggered it, so you can see why it happened.
You stay in control throughout. You can approve changes before they apply, lock a campaign so the AI leaves it alone, or reverse a decision. Results depend on your products, offer, market, budget and the history of your ad accounts, and the ad platforms review ads under their own policies. AI Campaigns makes testing and budget management faster and more consistent; it cannot make an offer sell that the market does not want.
What changes when campaigns manage themselves within your rules
Less money left on weak ad sets
Budget that would sit on an underperforming ad set until someone noticed is moved to better ones sooner.
Testing that keeps going
New audiences are tried continuously instead of only when someone has time to set up a test.
Steadier scaling
Gradual increases avoid the large jumps that often disrupt delivery on the ad platforms.
Decisions you can read
The change log explains each move, which makes it easier to review performance with a partner or a team.
Time back for the business
Fewer hours inside ads managers leaves more time for products, suppliers and customer service.
What to have ready
AI Campaigns works from your own accounts and data. These items let it start on solid ground.
- Ad accounts in good standingAdmin access to the Meta, TikTok or Google ad accounts you want to use, with a valid payment method set up on the platform.
- Pixel and conversion eventsA pixel or tag installed on the store, with purchase and add-to-cart events firing correctly.
- Store connectionAccess to your store, for example Shopify, so orders and revenue can be matched with ad activity.
- A budget you are comfortable withDaily and total amounts you can afford to test with, knowing that early spend is partly for learning.
- Clear goals per productA target cost per purchase or a minimum return for each product or collection, based on your margins.
- Approved creativeA few images or videos and texts per product, ready to run and within each platform's ad policies.
From connected accounts to campaigns that adjust themselves
- 1Day 1
Trial call and setup
We talk through your store, products and goals, then you connect your store and ad accounts from the dashboard.
- 2Days 1 to 3
Tracking check
We check that pixels and conversion events report purchases correctly, because every decision depends on them.
- 3Days 2 to 4
Goals and limits
You set the goal, the budgets and the largest change allowed per step for each campaign.
- 4Usually within the first week
First campaigns go live
The AI launches audience tests in your ad accounts once the platforms have reviewed the ads.
- 5Weeks 1 to 3, depending on spend
Learning and rebalancing
Budget starts moving toward ad sets that meet your goal. Timing depends on how much data your budget produces.
- 6Ongoing
Scaling and review
Winning ad sets are scaled in steps, and you review the change log and adjust goals as the business changes.
Managing campaigns by hand versus with AI Campaigns
| Manual | With Novaris | |
|---|---|---|
| Audience testing | Set up one test at a time when there is time | New audiences tested continuously within your budget |
| Budget changes | Made when someone checks the ads manager | Made during the day, inside caps you set |
| Scaling | Often large jumps that can disrupt delivery | Gradual steps with a maximum change you choose |
| Store data | Exported and compared in spreadsheets | Orders and revenue matched with ad activity |
| Record of decisions | Rarely written down | Every change logged with its reason |
| Control | Full, but time-consuming | Approve, lock or reverse any change |
Both approaches depend on the same ad accounts, offers and platform policies. AI Campaigns changes how decisions are made, not the rules of the platforms.
Working with AI Campaigns over time
The first weeks are mostly about learning. The AI needs conversion data to tell strong ad sets from weak ones, and the amount of data depends on your budget and prices. A store with a small daily budget will see fewer changes at first than one spending more, which is normal and not a sign that something is broken.
Review the change log regularly, especially at the start. If a decision looks wrong, check whether the goal or the tracking is the cause before overriding it. A target that is too strict for your margins, or a purchase event that fires twice, will lead the AI in the wrong direction because it follows the data it receives.
As your catalog, prices or seasons change, update your goals and caps. New products need their own targets, and promotions often justify a temporary change in limits. We can help you set these on a call, and support follows your plan level.
Common mistakes with automated campaigns
Launching with broken tracking
If purchases are not reported, or are reported twice, every budget decision is based on wrong numbers. Check events first.
Goals that ignore margins
A target cost per purchase higher than your margin can look like success on screen while the store loses money.
Judging too early
Pausing everything after two days rarely gives the platforms or the AI enough data. Agree on a test period before launch.
Removing every limit
Caps protect you from overspending during unusual days. Raise them deliberately rather than turning them off.
Novaris does not guarantee sales, return on ad spend or ad approval. Results depend on your products, market, budget and ad accounts, and the ad platforms decide what runs under their own policies.
Questions about AI Campaigns
Is AI Campaigns available on every plan?
Yes. It is included on Starter, Growth and Scale. The difference is the number of active campaigns: up to 10 on Starter, up to 50 on Growth and unlimited on Scale.
Is ad spend included in the plan price?
No. Ad spend is paid directly to Meta, TikTok, Google or any other platform you use. The plan price covers the Novaris platform only.
Do the campaigns run in my own ad accounts?
Yes. Campaigns are created in the ad accounts you connect, so you keep ownership and can see them in each platform's own ads manager.
Can I stop the AI from changing a campaign?
Yes. You can lock a campaign, require approval before changes apply, or reverse any change from the log.
How quickly will I see results?
It depends on your budget, prices and the data your campaigns produce. Some stores see clear patterns within a few weeks, others need longer. We cannot promise a timeline or an outcome.
Is Novaris an official partner of Meta, TikTok or Google?
No. The platform connects to them through the access you grant. Each ad platform sets its own policies, reviews ads and can restrict accounts.
What if an ad is rejected?
The platform that rejected it decides. We show the rejection in the dashboard and help you understand the reason so you can edit the ad or appeal through the platform.
How do I try it?
Request a free trial, no credit card needed. It starts with a short call to look at your store and accounts.
Creative Studio
Ad copy and visual variations to give your campaigns more to test.
Open →Budget optimization
How spend is reallocated across campaigns and channels, with the caps you set.
Open →Automations
Rules that pause, scale and alert around the clock.
Open →General information, last reviewed in November 2026. Features depend on your plan; results are not guaranteed and depend on your products, market, budget and ad accounts. Ad platforms set their own policies.
Tell us about your store.
Tell us about your store and the channels you advertise on. We set up your trial and show you the platform on a short call.