TikTok campaigns built for short video, tested quickly and read against real store orders.
Novaris connects to your TikTok ad account so you can launch campaigns, rotate creative and compare results with your store and other channels. TikTok still reviews every ad, applies its policies and decides delivery.
What is included.
Campaign setup and launch
Campaigns, ad groups and ads built from Novaris with a consistent structure, then sent to your TikTok ad account for review.
Creative variations for video
On Growth and Scale, Creative Studio prepares hooks, captions and visual variations in vertical formats to test side by side.
Audiences
Segments from your store data and site visitors, prepared for use as custom or lookalike audiences in TikTok where your account allows.
Reporting against store orders
TikTok-reported conversions shown next to the orders your store recorded and next to your other channels.
How Novaris works with TikTok ads
TikTok behaves differently from other ad channels. People scroll quickly through full-screen video, so the first seconds of an ad decide whether anyone watches the rest. Ads that look like native TikTok content tend to fit better than polished brand spots, and creative usually wears out faster than on other platforms. That makes TikTok a channel where volume and speed of testing matter a great deal.
You connect your TikTok ad account through TikTok's own authorization screen and connect your store. The TikTok Pixel, and the Events API if your store app supports it, send the purchase events that TikTok uses to optimize and that Novaris uses for reporting. Novaris then reads campaigns and results and can create or change campaigns when you approve it. Everything you launch lands in your TikTok ad account.
AI Campaigns suggests where budget and audiences are working. On Growth and Scale, Creative Studio helps produce the variety TikTok needs: different hooks, captions, on-screen text and edits of the same footage, so you can find what holds attention. Automations can rotate creative or pause ads using thresholds you choose. Real footage of your product, filmed vertically, is still the raw material that works best.
TikTok controls its own platform. It reviews every ad against its advertising policies, decides delivery and can reject ads or restrict accounts, and some product categories are limited or not allowed in certain countries. Novaris connects to TikTok through its standard tools and is not affiliated with TikTok, so it cannot approve ads or influence review. We help you prepare ads that follow the published policies.
What changes when TikTok runs through Novaris
Faster creative rotation
Variations of hooks and captions can be prepared and swapped in before an ad tires, rather than after results fall.
A test that stays a test
A clear structure, budget cap and review date make it easier to judge TikTok as a new channel without overspending.
Results checked against real sales
TikTok-reported conversions are compared with store orders, which helps when platform numbers and revenue disagree.
TikTok next to your other channels
Results sit beside Meta and Google in one dashboard, so you can see where TikTok fits in your mix.
What to have ready
TikTok depends on video and tracking more than most channels. These items make the first weeks more useful.
- A TikTok ad accountA TikTok for Business ad account in your company's name, with admin access and a payment method, since TikTok bills ad spend directly.
- The TikTok Pixel on your storeInstalled and sending view content, add to cart, checkout and purchase events. Your store app usually handles this.
- Events API where availableServer-side events through your store's TikTok integration can recover some events that browsers block.
- Vertical video footageRaw clips of your product in use, filmed in 9:16, from several angles and with real hands, faces or settings.
- Rights to music and footageUse sounds and clips you are licensed to use in ads. TikTok offers a library of sounds cleared for commercial use.
- Store pages that match your adsClear prices, shipping, returns and contact details. TikTok reviews landing pages as well as the ads themselves.
From connection to running TikTok campaigns
- 1Day 1
Trial call
We look at your products, any TikTok history, the footage you have and the budget you want to test with.
- 2Day 1 to 2
Account and store connected
You authorize your TikTok ad account and store. We check the Pixel and Events API.
- 3Days 2 to 5
Creative prepared
Footage is turned into several ad variations with different hooks and captions, checked against TikTok's published policies.
- 4Usually within the first week
Launch and review
You approve the launch. TikTok reviews the ads on its own timing, which can vary.
- 5Weeks 1 to 3
Find what holds attention
Early data shows which hooks keep viewers watching and which bring purchases. Weak variations are paused.
- 6Ongoing
Rotate and scale carefully
New variations are added regularly, and budget rises only when results hold up against store orders.
TikTok Ads Manager alone versus with Novaris
| Manual | With Novaris | |
|---|---|---|
| Campaign building | Built by hand in TikTok Ads Manager | Built from Novaris with a set structure, then sent to your account |
| Creative variations | Edited one by one | Variations from Creative Studio on Growth and Scale |
| Creative rotation | When someone notices results falling | Rules you choose on Growth and Scale |
| Reporting | TikTok attribution only | TikTok results next to store orders and other channels |
| Ad review | By TikTok | Still by TikTok |
| Account control | You | Still you |
Novaris connects to TikTok through its standard tools and is not affiliated with TikTok. Available features and ad formats depend on TikTok and on the countries you advertise in.
Keeping TikTok campaigns working
Plan for creative to tire quickly. An ad that performs well in its first days often slows down sooner than on other channels, so keep a pipeline of new hooks and edits ready rather than waiting for results to drop.
Read TikTok numbers with care. Many TikTok viewers see an ad and buy later, sometimes after searching for the brand or clicking another channel. Compare TikTok-reported conversions with store orders and with your other channels before deciding to scale or cut.
Keep the account in good standing. Follow TikTok's policies on claims and restricted products, respond promptly to any notice and keep landing pages consistent with the ads. Account decisions are made by TikTok, not by Novaris.
Common mistakes with TikTok ads
Reusing polished brand ads
Horizontal or heavily produced ads made for other channels often look out of place in the TikTok feed.
A slow opening
If the first seconds do not show the product or the problem it solves, most viewers scroll past.
Testing with one or two ads
TikTok rewards variety. A test with a handful of distinct hooks says far more than one ad with a bigger budget.
Unlicensed music or footage
Sounds and clips without commercial rights can get ads rejected. Use the sounds TikTok clears for ads or your own audio.
TikTok reviews ads, controls delivery and decides on account restrictions. Novaris cannot guarantee ad approval, account status or any result; outcomes depend on your products, market, budget and ad account.
Questions about TikTok ads with Novaris
Is Novaris a TikTok partner?
No. Novaris connects to TikTok through its standard business tools and is not affiliated with TikTok. TikTok sets its own policies, reviews ads and can restrict accounts.
Do I keep my TikTok ad account?
Yes. The ad account stays in your company's name. You grant Novaris access and can remove it at any time from TikTok's business settings.
Is TikTok ad spend included in my plan?
No. TikTok bills ad spend directly to the payment method on your ad account. The plan price covers the Novaris platform only.
Do I need to film content myself?
Real footage of your product works best on TikTok, and filming on a phone is usually enough. Creative Studio helps turn that footage into several variations on Growth and Scale.
Is TikTok right for my products?
It depends on the product, the audience and the countries you sell to. Some categories are restricted by TikTok. On the trial call we talk through whether a small test makes sense.
Can Novaris get a rejected TikTok ad approved?
No. Only TikTok decides on review. We can help you understand the reason given, adjust the ad and appeal through TikTok's own process.
How much should I spend on a first test?
That is your decision. The test needs enough budget for TikTok to learn and for results to mean something, and a set end date. We help you plan it, and ad spend is always paid to TikTok directly.
Creative Studio
AI copy and visual variations to test side by side.
Open →Multi-platform ads
TikTok, Meta and Google managed from one dashboard.
Open →Automations
Rules that rotate creative and pause underperformers around the clock.
Open →General information, last reviewed in November 2026. Features depend on your plan; results are not guaranteed and depend on your products, market, budget and ad accounts. Ad platforms set their own policies.
Tell us about your store.
Tell us about your store and the channels you advertise on. We set up your trial and show you the platform on a short call.